Buying New Technology

Please read the following article dealing with purchasing technology products and answer the following questions in Microsoft Word:

You Know You Want It- Martin Lindstrom

The article is five pages long so make sure you click next until you get to the end.
Which Mind Game is most applicable to you? Why?
Did any of the article's points surprise you? Explain
Do you consider yourself someone who needs (has to have, yearns for) new technology products? Explain
What is a "neuromarketing" study? Do you think this type of science is valuable? Explain